I was recently contacted by an employee at a Venture Capitalist firm that is located in a coworking space who wanted to know,

“What is the largest determining factor for people when they choose a coworking space? What about for the people that are “digital nomads” or solo founders and constantly on the go?”

Below is some of our correspondence based on their question,

My initial answer…

The #1 thing I have found, through my interviews with members of coworking spaces, is that the largest determining factor for someone to join is COMMUNITY. Most people looking to cowork are interested in the organic connections they are able to make by participating in your community…remember TRUE coworking is about people NOT space.

So, the closer the bond is between your members the greater opportunity you have for people to support one another and grow. Most people are in search of that…because they can’t find it at their local coffee shop or by working from their home/apartment.


Response from VC firm employee…

I feel that modular and remote working are rising rapidly – with a large portion of these members traveling or being a solo team.

The Digital Nomad is what comes to mind – or the freelance consultant – that needs to use office space to get work done almost every day of the week, but because he travels and will be in a new area he cannot purchase a monthly office space or desk.

But this individual still needs to find coworking spaces and now pays almost double that of someone who has a monthly plan, all because they are traveling.

Im also curious to figure out what drives this particular type of person to a specific coworking space. Like,

  • What do they look for when they enter a city?
  • Is it difficult to find a well suited space where they spend days ahead of time searching?
  • Or do they really only care about the strength of the wifi and amenities?
  • If someone is only going to be working for a few days or two in one area do they really care about community?

In an article called The Impact of Coworking for the Remote Worker by Cameron Glover (@BlkGirlManifest) she discusses some of the benefits of coworking for remote workers. Her thoughts are similar to my own findings. She says,

“In response to the rise of remote workers, coworking spaces have exploded across many major cities in the U.S. But coworking spaces aren’t just convenient – they allow for remote workers to get some of that interaction that they miss out on for flexible working.

Coworking gives remote workers a sense of connection to others – that valuable sense of community that comes from working in the same physical space with others. Though the coworking culture can be vastly different from that of a typical 9-to-5 employee, it’s still paramount that all employees have that kind of comradery.”

In 40 Companies Share Their Tips for Remote Work by Kira M. Newman (@kiramnewman) on Tech.co, she states;

“…simply hiring remote workers isn’t enough. A distributed workforce comes with special challenges, from communication challenges to a diluted company culture to employee loneliness. Remote.co is the next step, where companies and workers already committed to the remote philosophy can learn how to put it into practice.”

If you are interested in the needs of remote workers and how to implement a remote work strategy into your business I highly recommend visiting Remote.co. It is a superb resource!

Happy (remote) coworking:)!



If you have any thoughts regarding this article please send me a message and comment about this conversation on twitter by following me @coworkconsult